
We are advisors to leaders of leading foodservice and hospitality companies around Europe.
27 Old Gloucester Street, London, UK,
WC1N 3AX, T: +44 20 8040 4047
foodservice companies advisors

100%
FRESH
MEAT
You can think of us as an industry research company, think tank, innovation lab, management consultancy, or strategy firm; but you can count on us to deliver on our promises of meaningful value, actionable insights, and tangible results.

Handcrafted
Burgers
&
Pizzas
Our clients often come to us during the most critical times for their organizations, so we feel a tremendous sense of responsibility to get things right and have a tireless determination to overdeliver.

All natural
INGREDIENTS
It is our privilege and honor to be trusted and counted on by some of the most respected and accomplished companies in our industry when embarking on initiatives significant in their history and important to their future.

We serve at the intersection of purpose, passion, profit, and potential.
We bring practical and relevant experience ranging from the dish room to the boardroom.
We are advisors to foodservice and hospitality companies
Specialized Advisory Services
Clients come to us to solve their most complex challenges and achieve their most ambitious aims.
We help executive teams bridge the gap between what’s happening inside and outside the business and support with imagining, articulating, and realizing a compelling vision of the future, aligning and cascading resources, and engaging and enrolling shareholders and stakeholders alike to develop multi-year roadmaps that move current-state conditions to future-state ambitions.
It’s a wonderful thing when your passion and profession are one and the same.
Not everyone
.. on our team had childhood dreams of working in the restaurant industry (though several of us certainly did). And not everyone here has a PhD in data science (though more than a few do).


We’re solely
focused
on the foodservice and hospitality industry. With an unparalleled understanding of the dynamics driving it, and the ability to connect the dots in a way that is both holistic and actionable, we’ve answered the call of entrepreneurs, executives, and investors, and earned invaluable experience and specialized expertise by being practitioners, not just theorists.
What does unite us
and helps us enable the potential of people both
- outside and inside our organization — is the determination to contribute in a meaningful way to clients and companies we serve that are committed to making a meaningful difference in the lives of those they serve.

Global Restaurant Industry Strategy
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About Our Founder
Our founder and chief strategist, is a third-generation restaurateur and literally grew up in his family’s restaurant. He counts himself lucky that he knew what he wanted to do with his life from so early on.
He has served as a CEO confidant and senior advisor to industry leaders with tens of locations, managers and employees in their downstream influence. In total, he and his team have represented more than half of the more successful theme restaurants, and Iago has personally led boots-on-the-ground engagements for clients ranging from start-ups to ,multinational companies.
Restaurants (23)
The cheese & burger society
Baton rouge sandwiches
Sweet home Alabama
Manhattan neighborhoods
Bubba gump shrimp company
Starsky & hutch
Apollo creed
Carpano circus 1786
The Chicago pizza pie factory
House of blues
El burrito loco
Arepa franklin
Desperados cantina tattooine
Don pepito
Flynn's
Fumanchu's sandwiches
Macarena Meals
Minim's
Rick´s Casablanca
L´olla de l´avia
Thot restaurant (partner)
Maxim's Girona (partner)
La muscleria
LOCATION & CONTACT
27 Old Gloucester Street LONDON, UK, WC1N 3AX
OPENING HOURS: 08:00 AM – 12:00 PM
TEL: +44 20 8040 4047
