Who We Serve
We serve in a strategic advisory capacity to leaders of leading emerging and established restaurant brands, hotel chains, industry suppliers, technology companies, private equity firms, institutional investors, and other entities with interests and stakes in the future of foodservice. Our clients, past or present, include multibillion-dollar restaurant chains, hotels, manufacturers, associations and prestigious private equity firms.
Chain Operators
Working with chained restaurants and hotel food and beverage operators across all segments, categories, cuisines, alternative formats, and phases of the business lifecycle (startups, emerging, established, mature, and declining brands).
Technology
Helping foodservice technology providers communicate and connect with operators, helping translate the benefits of their products and services.
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CORPORATE STRATEGY
With as fast as the consumer, competition, technology, and disruptive forces are moving and influencing the industry overall, executive teams are wise to bring in quantitative data and objective analysis about what is happening both inside and outside the business. We deliver rich insights and industry intelligence to help inform corporate decision-making and strategy.
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STRATEGIC PLANS
As you think about objectives, strategies, budgets and resource allocations, do you sense your team could benefit from a fresh perspective, a richer understanding of the consumer and competitive landscape, and build plans that are as strong, yet agile, as is required today?
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BRAND STRATEGY
Refresh and revitalize. Restore relevance and reverence. Both the tech and restaurant industries share the same consumer, so it’s time the restaurant industry started getting used to the idea of continuous innovation. We help companies reinvigorate excitement for the brand, both internally and externally.
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SALES-BUILDING STRATEGIES
Are you experiencing flat or declining sales and need to jump-start revenue at a system- and unit-level? We’re a top-line oriented organization that is fanatical about driving revenue in a way that works both in the short-term (with quick-hits programs) and over the long-term (growing revenue and enterprise value without sacrifices to margins). We build brand-centric strategies and support sales-building initiatives from diagnostics through development and deployment.

The Blues Brothers (1980) - Everybody Needs Somebody to Love Scene (6/9) | Movieclips
Investors
Supporting all phases of the investment lifecycle, from sector analyses and deal sourcing to commercial and operational due diligence to post-merger integration plans, value creation strategies, and exit strategies to maximize returns.
Suppliers
Providing insight into what's on the mind of operators and what's influencing decision-making among both consumers and key accounts.
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COST OPTIMIZATION
Every business has areas of opportunity in which it can continuously improve on cost. By performing a gap analysis and applying industrial engineering practices across functional areas, we can investigate further — identifying areas of opportunity through the application of analytical approaches, to quantify where value is trapped or hidden in a business. We look at major cost drivers (historically, current-state, and future-state) to determine how those can be made more efficient. While the aim is to improve profitability, to ensure a business is as productive as possible, it’s also about ensuring the best blend of what the concept, brand, and consumer needs.
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MARKETING
We believe great marketing just kills a bad operation faster, and specialize in developing holistic and integrated approaches for driving awareness, engagement, and revenue growth. Equally comfortable and competent in both B2B and B2C marketing and promotional strategy, we build strategy from the bottom up and inside out; from store-level merchandising to modernized neighborhood marketing, to national and multi-national product and brand launches.
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DUE DILIGENCE
Evaluating a foodservice acquisition target? We specialize in middle-market commercial and operational due diligence drawing on deep sector experience; harnessing insights from the global perspective right down to the granularity of transaction-level data analysis to precisely measure a target and model value creation opportunities.
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MENU STRATEGY
The fastest and surest way to improve sales, margins, the guest experience, and brand relevance is through effective menu strategy. We help with quantitative analysis led by data scientists; incorporate findings into new product, pricing, presentation, and positioning recommendations. Working with your designers, we provide menu engineering insights (placement, descriptions, menu psychology, behavioral economics, industrial engineering principles, etc.) to showcase and improve menu merchandising, resulting in an immediate impact for same-store sales growth and meaningful margin improvements.